What is wrong with the current model?

To start, the current model is quite "off-line", that is, information flows at different times than it occurs, generating delays and lack of data when the SME entrepreneur more requires them to make decisions. In a world as dynamic as the present, the opportunity for information is fundamental. A few years ago having the financial and accounting results of the month's operations could wait a few days. Today this is unthinkable. Moreover, it can be the cause for a business to weaken and eventually perish (for example, that it loses liquidity, loses sales, and loses competitiveness). For this reason, it is very common to hear entrepreneurs of SMEs regret the fact that their accounting information is not timely and that they feel blind sailing, since their accountant, despite making great efforts, often does not is able to respond with the speed demanded by the business.

On the other hand, accountants are also victims of this model. In many cases, their work is mechanical and repetitive, and while it is essential to comply with the requirements of law, it can be seen as of little added value to operate the day to day business or to strategically address it.

This is how many accountants are caught in a dilemma: due to the use of obsolete technologies, all their resources and time must devote them to cover the most basic accounting, represented by typing, imputation and organize the client transactions in the PUC and The reports that derive from it (P & G, balance, reports to the DIAN, etc.). The accountant then has little time to carry out the work and background analysis that brings more value to his client, and even sees the need to hire accountants to increase his customer base, which can reduce its utilities.

Preventing a business owner from considering the services of his or her accountant as mechanics (typing of bills or imputation of invoices) is essential for the entrepreneur himself not to replace much of the consulting services he contracts with tools, software or technology that Automate what the basic counter does. On the contrary, if the accountant concentrates on being a strategic adviser who provides conceptual guidance and timely information for decision making, the entrepreneur will find a differential value in his service.

Another problem of the current model is that the entrepreneur or customer sometimes feels that he relies excessively on his accountant to get basic information of his business. The entrepreneur can see this as a risk, since nobody likes to depend on a third party to operate a business of their own, in good faith and however diligent that third party. A common observation of the entrepreneur is to feel afraid that his accountant, for any reason, is absent, because in these cases he would not know how to access the most critical information of his business. In the "must be" the entrepreneur relies, of course, on his accountant, but also - as the owner of the business - must have a direct access to the information of his company when he needs it.